Sources: National Association of State Directors of Career Technical Education Consortium (Career Cluster); Bureau of Labor Statistics, Employment Projections program (projected job openings). 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Most of the sales occupations and some of the management occupations in the OOH are assigned to this cluster.BLS counted about 15.3 million jobs in the SOC occupations that are assigned to the marketing cluster, one of the largest in terms of jobs. Marketing, Sales and Service : Careers in Marketing, Sales and Service include "p lanning, managing, and performing marketing activities to reach organizational objectives such as brand management, professional sales, merchandising, marketing communications and market research." The full conversation covers how her love for travel shaped her monumental career in hospitality and lodging, her leadership style aims to empower her team, and her ability to uncover opportunity in the most unlikely circumstances. Careers in this cluster involve moving people and products from one place to another. make sure you're on a federal government site. Especially important as the world population increases at an alarming rate, this career cluster is all about life, and is for anyone interested in the production, management, and consumption of food and the world of natural resources. The Marketing Career Path - Step 5 | Chief Marketing Officer. Median annual wages for these occupations ranged from $19,500 for parking lot attendants to $121,280 for air traffic controllers. Start studying 16' MARKETING CAREER CLUSTER. The occupation expected to have the largest number of job openings in the cluster is elementary school teachers. Table 1. Experience required: 20+ years Average Salary: 110-300K. Before sharing sensitive information, ), Transportation, distribution, and logistics, Law, public safety, corrections, and security, Science, technology, engineering, and mathematics, Arts, audio/video technology, and communications. Excludes advertising sales agents; insurance sales agents; securities, commodities, and financial services sales agents; and travel agents. The occupation projected to have the largest number of job openings is hand laborers and freight, stock, and material movers. Experience required: 20+ yearsAverage Salary: 110-300K. The second section summarizes why both the SOC system and the Career Clusters framework are valuable and how BLS occupational information relates to clusters and pathways. ), Services sales representatives, all other(1), First-line supervisors of retail sales workers, Wholesale and manufacturing sales representatives, except technical and scientific products. Nearly all of the occupations in this cluster typically require a high school diploma or less education, although specific designations vary and include, for example, a bachelor’s degree for recreation workers. The occupation projected to have many more job openings than any other in the cluster is registered nurses. More than half of the projected job openings in occupations assigned to the science, technology, engineering, and mathematics cluster are in the engineering and technology pathway. The 16 career clusters include 79 career pathways for you to choose from. While this is a useful outline of a conventional marketing career path, it is not comprehensive. Frequently acting as a spokesperson for the company, the VP of marketing is also required to work across departments within the company with the goal of bridging any gaps and strengthening the company’s products and/or services. Although the SOC system and Career Clusters framework group jobs differently, both methods are designed to cover all types of work in our economy. Business Essentials: This is a core course designed to give students an overview of the business, marketing and finance career cluster occupations. For example, public address system announcers typically need a high school diploma or equivalent and short-term on-the-job training, and art directors typically need a bachelor’s degree and 5 or more years of experience in a related occupation. Occupations assigned to the agriculture, food, and natural resources cluster that are projected to have the most job openings, 2012–22, Chart 2. Median annual wages for these occupations ranged from $19,040 for lifeguards, ski patrol, and other recreational protective service workers to $118,150 for judges, magistrate judges, and magistrates. Approved CTE Programs. While many workers in the Marketing cluster need a high school education, careers that require an associate’s or bachelor's degree tend to have higher wages. (See chart 7. The occupation projected to have the largest number of job openings in the cluster is retail salespersons. Marketers work with advertising professionals to determine how ads should look, where they should be placed, and when the advertising should begin. Check with your state’s Department of Education or your state’s labor market information office to learn about how Career Clusters and pathways are used in schools and workforce agencies near you. Occupations assigned to the government and public administration cluster that are projected to have the most job openings, 2012–22, Chart 8. More than half of these occupations typically require a high school diploma or equivalent, but specific designations range from less than a high school diploma and short-term on-the-job training for stock clerks and order fillers to a bachelor’s degree and 5 or more years of work experience in a related occupation for those such as computer and information systems managers. Occupations assigned to the transportation, distribution, and logistics cluster that are projected to have the most job openings, 2012–22, Office of Occupational Statistics and Employment Projections, National Association of State Directors of Career Technical Education Consortium, farming, fishing, and forestry occupations, life, physical, and social science occupations, crop, nursery, and greenhouse farmworkers and laborers, office and administrative support occupations, computer and information systems managers, education, training, and library occupations, postsecondary health specialties teachers, combined food preparation and serving workers, clinical, counseling, and school psychologists, computer and information technology occupations, lifeguards, ski patrol, and other recreational protective service workers, judges, magistrate judges, and magistrates, installation, maintenance, and repair occupations, camera and photographic equipment repairers, public relations and fundraising managers, transportation and material moving occupations, airline pilots, copilots, and flight engineers, hand laborers and freight, stock, and material movers, Education level and jobs: Opportunities by state, The 2010 SOC: A classification system gets an update. However, BLS does not collect employment and wage data, designate education and training, or make projections for military specific occupations. (2) Projected new jobs represent newly created jobs expected between 2012 and 2022. ), Water and wastewater treatment plant and system operators, Refuse and recyclable material collectors, Farmers, ranchers, and other agricultural managers, Crop, nursery, and greenhouse farmworkers and laborers. Occupations assigned to the finance cluster that are projected to have the most job openings, 2012–22, Chart 7. The modern-day CMO does not have a generic, one-size-fits-all background. Experience required: 3-4 yearsAverage Salary: 50-65KOther job titles: The next logical step in the career path is marketing management. Many of the occupations in this cluster typically require a high school diploma or equivalent; however, specific designations range from less than a high school diploma for models to a bachelor’s degree and 5 or more years of work experience in a related occupation for occupations such as public relations and fundraising managers. Career clusters help you find your way to over 500 career and 60 industry descriptions. The full conversation covers Proctor’s path from a ball girl for the Miami Heat to the CMO of an NBA team, the Hawks’ community-driven purpose and strategy, book writing process, and leadership mentality. Conference attendees gain insight into what it takes to become a successful marketing professional. The occupation expected to have the largest number of job openings in the cluster is construction laborers. All of the education, training, and library occupations in the OOH are assigned to this cluster. Most of the occupations in this cluster typically require a high school diploma or equivalent for entry. Marketing jobs represent nearly one in every four jobs in the U.S. economy. It is a term used for such career fields as advertising, public relations, media planning, sales strategy, and more. However, specific designations range from some college but no degree and moderate-term on-the-job training for computer user support specialists to a bachelor’s degree and 5 or more years of work experience in a related occupation for computer network architects. Read more about career clusters. Many of the occupations in this cluster typically require a bachelor’s degree for entry, although specific designations range from a high school diploma or equivalent and short-term on-the-job training for occupations such as loan interviewers and clerks to a bachelor’s degree and 5 or more years of work experience in a related occupation for financial managers. Careers in the government and public administration cluster involve making laws, ensuring safety, and providing other public services. COVID-19 has devastated the hospitality industry, causing marketers to get innovative in a time of crisis. Salary and job descriptions for select careers in this cluster: Market Research Analyst. The 16 Career Clusters are as follows: • Agriculture, food, and natural resources • Architecture and construction • Arts, audio/video technology, and communications • Business management and administration • Education and training • Finance • Government and public administration • Health science • Hospitality and tourism • Human services • Information technology • Law, public safety, corrections, and security • Manufacturing • Marketing • Science, technology, engineering, and mathematics • Transportation, distribution, and logistics. With so many career options available, where do you start? BLS counted about 2 million jobs in the SOC occupations that are assigned to the science, technology, engineering, and mathematics cluster. BLS counted about 1 million jobs in the nonmilitary SOC occupations that are assigned to the government and public administration cluster. The occupation projected to have the most job openings in the cluster is applications software developers. This role requires an additional character trait of leadership, as marketing managers have to orchestrate the execution of the marketing strategy and establish processes, while nurturing entry-level employee growth. Careers in the health sciences cluster involve helping people and animals with the medical care they need to get or stay healthy. (See chart 4. This Career Cluster will prepare you to work on projects such as promotional campaigns, event planning and new sales techniques. The full conversation covers her career path from politics to marketing, ability to form connections within her organization to succeed, and working for a purpose-driven company and ever-changing Healthcare industry. Linking a cluster or pathway to SOC occupations yields access to BLS data and information on employment, wages, projections, and more. Careers in the marketing cluster involve promoting and selling products and services. Many of the occupations in this cluster typically require a bachelor’s degree for entry, but specific designations range from a high school diploma or equivalent and short-term on-the-job training for transportation security screeners to a master’s degree for urban and regional planners. All of the military careers in the OOH are assigned to this cluster. Related: Bridging the Gap in Marketing Talent. But specific designations also include, for example, an associate’s degree for occupations such as social science research assistants. W h e ther you need a full S ite License, Career Cluster License, and Individual Exams – w e’re flexible and here to help . BLS projects most of the job openings in occupations assigned to the hospitality and tourism cluster to be in the restaurants and food/beverage systems pathway. An official website of the United States government Setup CEO Joe Koufman virtually sat down with Ellen Donahue-Dalton, the Chief Marketing Officer (CMO) of Medecision. Sports and Entertainment Marketing With more than 1 8 0 exams, we offer customizable solutions for your programs. The U.S. Department of Labor’s Occupational Information Network has a tool that lets you search for occupations by Career Cluster. Occupations assigned to the education and training cluster that are projected to have the most job openings, 2012–22, Chart 6. Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. The first section highlights OOH occupational profiles for each of the 16 Career Clusters and shows BLS data on wages, projected job openings, and more for selected occupations. BLS counted about 4.9 million jobs in the SOC occupations that are assigned to the law, public safety, corrections, and security cluster. Nearly all of the occupations in this cluster typically require a bachelor’s or higher degree for entry, and many teachers also must complete an internship. BLS counted about 12.2 million jobs in the SOC occupations that are assigned to the health sciences cluster. The modern-day CMO does not have a generic, one-size-fits-all background. The Agriculture, Food, & Natural Resources (AFNR) cluster prepares students for a wide range of careers involving plant… Official Statewide Instruction Framework Reports Using the drop-down menu, select the fiscal school year and the cluster area needed. BLS projects occupations assigned to the personal care services pathway to make up nearly half of the projected job openings in the human services cluster. All of the legal occupations and nearly all of the protective service occupations in the OOH are assigned to this cluster. Federal government websites often end in .gov or .mil. Occupations assigned to the architecture and construction cluster that are projected to have the most job openings, 2012–22, Chart 3. While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. Careers in the finance cluster involve managing and working with money. Among the occupations in this pathway is security guards, which is projected to have the most job openings in the cluster. Workplaces that are most likely to offer marketing positions include grocery stores, warehouse clubs, gasoline stations with convenience stores, home centers, and wholesale goods businesses. The tasks that entry-level marketing jobs require vary, but typically involve assisting with research, customer service, administrative tasks, and reporting to account executives, media planners, and/or client services managers. BLS projects occupations assigned to the security and protective services pathway to have the most job openings in the law, public safety, corrections, and security cluster. The National Career Clusters Framework, which includes 16 career clusters, is an organizational tool that helps you find the role that suits your skills and interests. They are responsible for heading all areas of marketing, including developing, planning, and overseeing the execution of all marketing initiatives. For example, the median annual wage for shampooers was $18,510, and the wage for industrial-organizational psychologists was $80,330. For each cluster, charts 1 through 16 show the occupations that BLS projects to have the most job openings between 2012 and 2022. For a list of schools that offer marketing courses and course descriptions, please contact a CTE Specialist. Footnotes: (1) Includes job titles such as business services sales representative, membership solicitor, and pest control service sales agent. Job openings come from the need to replace workers in an occupation and from newly created jobs. Most occupations in this cluster typically require a high school diploma or equivalent, although specific designations range from less than a high school diploma and short-term on-the-job training for occupations such as production worker helpers to an associate’s degree and long-term on-the-job training for camera and photographic equipment repairers. 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