They furnished lots of parts, necks and bodies to choose from, refret, tweak… When I got out there for NAMM, Alice [Stevens’s late wife] went off to find a house and I went to work in a very cluttered R&D shop in Brea to start getting necks ready for the Eric Clapton model that was hopefully soon to happen.”. It seems Fender wanted to show off some Custom Shop product quickly, as in the upcoming ’87 Winter NAMM show that was just two months away, so before the official premises was even established in California, the Texan got down to it: “In December of ’86 I went to work in Austin getting Eric Johnson two American Standards ready for NAMM, since he was already a customer of mine. Hosted by Fender. Third Coast Guitar Service is now providing full service guitar, amplifier and electronics repairs at Make’n Music Make’n Music is happy to welcome Third Coast Guitar Service to our new location in Northfield, Illinois! Fender needed us to build some guitars, and our ‘real’ shop was yet to be built at the Corona factory. Fender Custom Shop 62 Precision bass in Gold Sparkle with Crackle finish crafted by Master Builder Greg Fessler. SHOWCASE The Fender Custom Shop represents the pinnacle of guitar design and construction. More videos from Premier Guitar . I don’t think he ever saw it growing to the extent that we ultimately did. Here are our top highlights of the booth: Discover the sound of Fender, the spirit of rock-n-roll since 1946. Fender Custom Shop As one of only a handful worldwide Fender Custom Shop Showcase designated dealers, we offer a stunning selection of Fender Custom Shop models. Shop Fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. In reality, the Fender Custom Shop was founded to do both. “I initially started working at Fender in 1978,” Page relates, “And spent close to nine years in Guitar R&D – three as a model maker and six as a guitar design engineer with Freddie Tavares [hired by Leo Fender in the early 50s and co-designer of the Stratocaster]. But I took the Fender job.”. “Page and I hit it off quickly, and I realised I needed his knowledge of Fender. He later returned to his native Texas, and took a detour to pursue his other passion: training Arabian show horses at a ranch in remote McKinney, Texas. He held on until 1998, when he left his position as head of the Custom Shop to become Executive Director of the Fender Museum of Music and the Arts Foundation. Whether you get a Custom Shop Stratocaster, a Custom Shop Telecaster or one of the excellent Custom Shop Jazz Bass guitars, Fender always delivers to the quality expectations people have for their products. Meanwhile, a Flying V I’d built won ‘Best of Show’ at the Dallas Guitar Show in 1986, and I got a call from Gibson about their Custom Shop, then run by Tim Shaw, an old friend. Back in Summer of 2019, we were invited to visit the Fender Custom Shop in Corona, CA. I think they had given Michael the chance to ‘yay or nay’ me, and fortunately we got along great, thus the partnership began.”, Stevens recalls that, as a mover and shaker in the vintage-guitar world of the time, he hadn’t paid much attention to CBS-owned Fender and therefore didn’t know who John Page was. I think we complemented each other’s knowledge and skills, so each of us learned from the other.”, Page adds: “I remember a cool story: We didn’t have any air conditioning or heating in that shop, because that stuff was pretty expensive, so it got axed from my budget request. The American Showcase Telecaster has a string-thru-body bridge with 3 brass saddles, a fail-safe design than has stood the test of time. Mike Eldred took the helm of the Custom Shop upon Page’s departure in 1998, the launch of a long and successful tenure that lasted until his own departure in 2015, when Mike Lewis stepped into the job. From our first day of production in 1987, the entire Custom Shop team has remained fully committed to exceeding the expectations of our loyal customers. Initially, says Page, Schultz saw the venture as “a couple of … Next Post Fender Customshop 1952´er Heavy Relic Telecaster/Copper. “Fast-forward to the 80s,” Stevens tells us, “And I’d built the famous double-neck for Christopher Cross, the Git-Steel for Junior Brown, my Classic design, the Paul Glasse Model electric mandolin, and the Roscoe Beck six-string bass – most notably used on the bass solo on Robben Ford’s Talk to Your Daughter. Du musst angemeldet sein, … Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. £3,220.00 Furch GNC 4-SR with Deluxe Case. He said, ‘Page, you need to get some air conditioning in here, you’re drenched!’ Boom, instantly approved! After talking with Bill [Schultz], Dan gave me the choice of going back into Guitar R&D, the position I had left in January, or working with Michael Stevens in the Custom Shop. Fender then selected one card for each model at random and offered the winning buyer an exclusive ownership opportunity. Yes, es gibt wieder NEWS zu vermelden. Custom Shop builders are completely dedicated to their art—part craftsman, part artist, part music fan and, more often than not, part mad scientist. Learn more about Fender electric basses. Fender custom shop guitars in stock now – Click here to see them all! The Boutique Guitar Showcase is a curated collection of "Unique, World Class Guitars" Please Note: These guitars are part of the Boutique Guitar Showcase Tour. The Fender Custom Shop - 2010 Showcase | Fender Fender. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. Returning to the guitar fold in 1978, Stevens opened his own workshop in Austin, where he repaired – and eventually built – guitars for another wave of major artists. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. The following History of the Fender Custom Shop is courtesy of Guitar.com and is reused with permission. You are the only reason we exist and we are dedicated to bringing your dreams and the vision of your Custom Shop instrument into reality for you. Please talk with us 02 6696 3530 Tony Elder / Steve Jackson Black Dot Music Est 1985 Hold !!! Fender literally wrote the book on electric basses, laying the foundation for musical innovation and evolution. You are the only reason we exist and we are dedicated to bringing your dreams and the vision of your Custom Shop instrument into reality for you. Cancel Unsubscribe. This 2001 Custom Shop Custom Classic Tele comes with "U"-shaped flamed maple neck with skunk stripe, beautiful 3-Tone Sunburst finish, white pickguard, and chrome hardware. It’s a bustling, noisy and creatively volcanic place that re-earns its nickname—the Dream Factory—every day. Mar 11, 2020 - Fender Custom Shop Electric Guitars for playing all music genres. Often the term ‘custom guitar’ implies something special-order, made with unusual features and non-standard specs. A clear bid to attack Gibson where they lived, this dual-humbucker model had a mahogany body with a maple top which Stevens carved in his own garage for lack of appropriate tooling at Fender. Previous Post Fender American Vintage 1956 Stratocaster in Shell Pink eingetroffen. But such rapid growth had already sent Stevens back to his beloved Texas where he created an independent one-man custom shop of his own in 1990. Wildwood Guitars is proud to showcase the largest collection of Fender Custom Shop guitars on the planet. In short, the Custom Shop not only turned the desired profit: it thrived. Discover the sound of Fender, the spirit of rock-n-roll since 1946. Interested. £1,870.00 Music Man Sabre Honey Suckle. Michael Stevens continues to build guitars to custom-order in his workshop in Alpine, Texas, while also spending as much time on horseback out in the backcountry as he can possibly manage. Stevens had begun his career in earnest in 1967, working with the late Larry Jameson at the famed Guitar Resurrection in San Francisco, California – a place where countless major Bay Area guitarists came for their repair and custom work. Copyright © 2020 Fender Musical Instruments Corporation. The following will detail the procedure for ordering a custom made "one-off" from our Custom Shop: NAMM 2020: Visiting the Fender Custom Shop booth at any trade show is always a treat – and this year’s NAMM Show proved no different. Only around 30 Custom Shop LJs were ever built, although two renditions were also subsequently manufactured in Japan, and Stevens continues to build his own LJs to custom-order to this day. Although instruments may not be ordered directly from the Fender® Custom Shop, we have established a network of Authorized Fender Custom Shop Showcase Dealers who will give you personalized service on product pricing, options and availability information for Custom Shop instruments. Dressed up in an exclusive finish with matching painted headstock, this Strat features a compound profile neck, American Showcase single coils and advanced wiring. Exceeding the expectations of our loyal customers. The Fender Custom Shop Yuriy Shishkov Music Repeater Telecaster Debuting at the Fender Showcase at the 2016 NAMM Show is a one-of-a-kind guitar from Master Builder Yuriy Shishkov called the Music Repeater Telecaster. Subscribe Subscribed Unsubscribe 1.1K. ‘Sir, do you have an appointment?’ I gave her my name, and she said, ‘Oh, you get more phone calls than everyone else in the office combined!’ The world was chomping at the bit.”. Unlike Michael Stevens, John Page had already had the bulk of his guitar-making experience at Fender by the time the Custom Shop was a glimmer in Schultz’s eye. If a more modern spin on a classic Strat is something that interests you, the 1960 “Chicago Special” Stratocaster is for you. That was monumental to me!”, For his part, Stevens also looks back fondly at what he helped to achieve for what was then a relatively young and much smaller Fender operation. But his offering for the 2014 NAMM Show is one of the most unique instruments to ever come from his hands. For his part, Page confirms that the team was expected to hit the ground running, and initially to function in pretty scrappy circumstances: “When Michael and I first started working in January of ’87, we were in the R&D Model Shop in Brea, a small, fenced off area in the warehouse, just outside of the R&D offices. Showcase #68 Limited Edition Stratocaster Faded 3 Tone Sunburst Want to trade? Every year at the NAMM Show, the Fender Custom Shop gets a chance to showcase all of the projects its group of master builders has finalized, and the 2014 event is no different. That’s also about the same time that my mentor, Freddie Tavares, came by to visit and told me that the shop reminded him of when he first started working for Leo Fender in the 1950s. “While he was gone, I worked with the Corona Factory Manager to get the construction going on our new shop, an 800-square-foot area walled off from the main factory floor. Cancel Unsubscribe. Trust over 40 years of exemplary service. From Artist Series guitars that capture the vibe of our favorite rock stars to Artisan Series axes that highlight the beauty of rare, exotic woods to thunder-summoning Custom Shop basses to Masterbuilt marvels, we’ve got it all. Hand-Built by the legendary company 's video demo: for more information: Fender standards of refined players Builder Galuzka. 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